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Be Obsessed Or Be Average, by Grant Cardone
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From the New York Times bestselling author of The 10X Rule and If You're Not First, You're Last comes an in-your-face wake-up call for anyone truly ready for success.
We're in the middle of an epidemic of average. So-called "normal" people get up every day, go to work, do what's asked of them, leave promptly at 5, and return home to sit on the couch and watch TV. Society tells us that this is what it means to lead a balanced life. Don't stress too much or work too hard. Your career isn't everything. But Grant Cardone thinks this preoccupation with balance has really just given an excuse to be mediocre.
The beselling author, self-made multimillionaire, radio and TV personality, and owner of the Whatever It Takes Network knows that if you want real success, you have to be obsessed. You have to be hungry and hyper-focused and insatiable, and not listen to naysayers who tell you to tone it down. You also have to know how to harness that obsession so that you can use it to your advantage.
Some of his maxims:
- "Criticism is easily avoided by saing nothing, doing nothing, and being nothing."
- "Never fear the haters - fear the weak who listen to them."
- "Most people are dying at 20 and making it official at 80. Most people are living their life with nothing to brag or talk about."
- Sales Rank: #34469 in Books
- Published on: 2016-12-13
- Released on: 2016-12-13
- Formats: Audiobook, CD, Unabridged
- Original language: English
- Number of items: 9
- Dimensions: 5.25" h x 1.50" w x 5.75" l,
- Running time: 660 minutes
- Binding: Audio CD
Review
"It's got so much positive energy that it's impossible to read it without getting energized!"
—Inc. Magazine
"This fast-moving, entertaining, inspiring book is loaded with practical ideas to help you achieve greater success faster than you ever thought possible."—BRIAN TRACY, author of Get Smart!
"Real talk: anybody can be average...but why settle for average when you can be phenomenal! Grant Cardone's Be Obsessed or Be Average is your guide to unleashing your 'phenomenal!'"—ERIC THOMAS, preacher and motivational speaker
"Grant Cardone has succeeded at the highest levels of business by channeling his obsession to knock down walls and achieve his ultimate goals. Succeeding at the highest level requires a degree of obsession, a sense of desperation; Grant has embodied that through his remarkable career, and in this book he shares his personal experiences and life lessons to help you achieve great success, too."—FRAN TARKENTON, Pro Football Hall of Fame quarterback and entrepreneur
"Cardone discovered the key to transforming his life by harnessing the one essential ingredient that all successful people have in common—obsession. Whatever your big dream is, this book will help you unlock the power you already possess and take your life to the next level."—RYAN BLAIR, author of Nothing to Lose, Everything to Gain�and Rock Bottom to Rock Star
"Grant Cardone has actually done what millions of people dream about. He became a self-made multimillionaire with no formal training, and he did it during one of the worst economic times in recent history. As you read this book, you'll discover his secret is actually very simple...and very fulfilling. For those who use this information, it will be a life changer."—FRANK KERN, marketing strategist
"Grant Cardone is obsessed. He is obsessed with living and manifesting an utmost life. His obsession is now changing the lives of millions."—TIM STOREY, motivational speaker
"Be Obsessed or Be Average will challenge your thinking, make you more sales, and fill your wallet. You may not be able to buy a jet at the end of this book, but you'll definitely be flying first class!"—JEFFREY GITOMER, author of The Little Red Book of Selling
About the Author
Grant Cardone is the bestselling author of The 10X Rule and If You're Not First, You're Last as well as a sales trainer, speaker, and entrepreneur who has worked in real estate and the auto industry. He has worked with Fortune 100 companies such as Google, Wells Fargo, and Ford to customize sales processes and improve customer experience. He is also the owner of Whatever It Takes Network, a digital network for entrepreneurs, business owners, and success-minded people, where he hosts, directs, and executive produces programs that help people do whatever it takes to create success in their lives.
Most helpful customer reviews
24 of 24 people found the following review helpful.
THIS BOOK IS THE WAKE UP CALL YOU'VE BEEN SEARCHING FOR
By Leif Arnesen
I have listened to hundreds of audiobooks. Grant is BY FAR the BEST narrator I have ever listened to. Period. And this is his best book yet...which is QUITE a statement.
Here are the things I love about Be Obsessed or Be Average:
1) I really loved learning more about his personal story of his battle with drug addition.
2) I love his attitude and the way he tells everything it like it is. He wants everyone to know him, but he’s not out to win a popularity contest. I seriously respect him for his no-BS attitude.
Here are the main takeaways I got from Be Obsessed or Be Average:
1) There is no one thing in life that you should be obsessed about. Be obsessed with EVERYTHING! Be OBSESSED with being an incredible son/daughter/mother/father/brother/sister/friend/etc. Be OBSESSED with being a rockstar entrepreneur, salesman, or whatever your career path might be. Be OBSESSED with achieving your ideal physique. Be OBSESSED with amassing a monstrous net worth for your family and to pursue opportunities to help others. Be OBSESSED with giving back to your family, your community, and the world! Be OBSESSED with learning to cook, play guitar, sing, dance, and improve yourself every day!
2) Don't simply love yourself the way you are. Be grateful for life and the limitless opportunities around you, but don't settle. Be grateful, but don’t be content. As I like to say, I’m “PROUD BUT NEVER SATISFIED."
3) Keep it simple stupid. The people who do nothing often get complex first. For example, Grant says that he was at first skeptical about social media, but then learned a bit about it, realized its potential, and then dove in head first with MASSIVE ACTION while his competition was asking "How do you calculate the ROI of social media?” Stupid question…keep it simple and favor action. Planning is great, but “preparation” too often becomes procrastination.
4) Comfort is your biggest threat in today's economy. Being out at sea is safer than hiding in the harbor.
5) You can re-create yourself anywhere. Moving to a new city or town is an opportunity for monster personal growth.
6) OVER-promise and OVER-deliver. Grant says this all the time and the phrase is a game changer. Go ALL IN…EVERY TIME. “Under-promise and over-deliver” is a phrase for under achievers. As Grant says in The 10X Rule, “Imagine that the products and services we’re so often temped to buy used ‘average’ in their advertising: ’This fairly average product can be found at an average price and delivers mediocre results.’ Who would buy such a product? People certainly don’t go out of their way to find and pay for run-of-the-mill merchandise.” Promise BIG results and deliver at an even HIGHER level.
7) YOU HAVE PERMISSION TO BE OBSESSED! There is nothing wrong with being obsessed. Anyone who pushes beyond average will face ridicule from society. If you’ve got 10 haters, let’s make it 20.
I simple have no negative comments about this book. It is quite possibly the best book I have ever read.
Thank you so much Grant. I love you man. I can’t wait to take you out for lunch some day soon. Maybe when I hit my first million :)
Thanks for reading this review. If you thought it was helpful, I’d appreciate a thumbs up! Thanks and have a great day!!
I AM OBSESSED AND REFUSE TO HAVE AN AVERAGE LIFE. #BEOBSESSED
13 of 14 people found the following review helpful.
THIS GUY IS A MUST FOLLOW
By Joseph Compton
Here is a man who is 100% authentic, and who isn't afraid to be contrarian or controversial when it comes to success and achievement. He will make you think about your potential in new ways like you would never have thought possible. He provides value like a maniac, you will be hard pressed to find another business person who gives you more bang for your buck. He practices what he preaches, he walks the walk, as well as talks the talk. If you want to reach your ultimate potential, this is one guy who will show you the way.
16 of 18 people found the following review helpful.
Top 3 Books of All Time
By Amazon Customer
This is a book that I will keep on my bookshelf for many years and consistently go back to for advice and guidance. This book will be helpful for generations to come. I can literally see a kid picking up this book in 2070 and being inspired to change the world with it. I like the review on the back where it says, "For those who use this information, it will be a life changer." I completely agree. You have to not just read the book, but read and re-read it, underline the tips and quotes. And then apply it into your own life. Grant gives SO many PRACTICAL tips on how to get what you want out of life. This book made it instantly into my top 10 books of all time. Probably top 3 actually. I went and bought Grant's other books immediately after reading this. Grant is super positive and motivational. After reading this book you'll want to crush it everywhere in life. You will finally be given PERMISSION to go after your goals with an obsessed/relentless attitude. This book had motivated me and inspired me to really go towards my goal with full force and positivity. I also purchased Grant's 100 Ways to Stay Motivated Course after reading this. Grant is simply obsessed with making the world a better place in a good way. He is a role model and mentor to me even though I do know him personally. There are so many good tips in here I can't begin to explain, you MUST read the book yourself. For anyone committed to success, this is the book for you.
Grant, thank you so much for all that you do. You are truly an inspiration and guide for millions on this planet and even though I do not know you, I am very proud of you brother. I can't wait to meet you one day.
All the best. -Joey Kittel
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